Future Council is a new global movement empowering young people to take action on climate and regeneration.
Backed by the feature documentary of the same name, it’s designed to give kids aged 9 to 16 a platform to co-create solutions with major brands and have a voice in decisions that affect the future of their planet. The initiative is supported by influential partners and has already gained global attention, including a screening at the United Nations during the 2024 General Assembly.
Working pro-bono, our team at Hulsbosch was engaged to create the brand identity from the ground up. We developed a full visual system that could speak to both young people and global decision-makers. The process was deeply collaborative, shaped by interviews with the eight kids featured in the film, ensuring the brand felt grounded, real, and full of purpose. The result is a brand that’s bold, optimistic, and ready to inspire the next generation of change-makers.
Logo creation
Identity design
Brand guideline creation
Implementation and rollout
Internal engagement campaign
Competition identity overhaul
Motion design
PROJECT COMPLETION:
August 2023