Queen and Collins was an opportuity that shaped an entire city block in Melbourne, reclaiming and revitalising a collection of iconic buildings as new destination for work and life.
The development of William Wardell’s famed 1887 Gothic bank, the 1890s Safe Deposit Building, the former Melbourne Stock Exchange and a neo-Gothic tower created in the 1990s contained qualities aplenty for the Queen and Collins precinct brand to become as unique as the place itself.
Brand guideline creation
Implementation and rollout
Motion design
Hero video creation
PROJECT COMPLETION:
November 2021
BRAND TAGLINE:
HERO VIDEO: