Tennis Australia is the governing body of tennis in Australia, proudly promoting and facilitating tennis at a partipation level.
The redesign of the entire participation ecosystem visually connects all Tennis brands and products as ‘one sport’, unified to maximise communications, drive visibility, simplify use, and build future growth of the sport.
It also champions the iconic blue courts of Australian tennis.
Logo creation
Identity design
Brand guideline creation
Implementation and rollout
Internal engagement campaign
Competition identity overhaul
Motion design
PROJECT COMPLETION:
August 2023
BRAND IDEA:
The ‘playful world of Tennis’ came together through the cohesive creation of the entire Tennis ecosystem, including the Tennis masterbrand, and sub-brands of Padel Australia, Cardio Tennis and HotShots Tennis.
BRAND LAUNCH AT THE AUSTRALIAN OPEN 2024: