Nick Mooney (WIP)

About

VetPartners is Australia, New Zealand and Singapore’s leading vet network, operating over 270 clinics and hospitals. The organisation brings together a community of individual clinics and specialty hospitals united by a commitment to providing compassionate, patient-centred care.

The rebranding project brought with it a realignment of VetPartners values and emphasis on genuine care, for both vets and their pets.

SCOPE AND ROLE:

Logo creation
Identity design
Brand guideline creation
Implementation and rollout
Pride and inclusion identity
Motion design


PROJECT COMPLETION:

July 2024

BRAND IDEA:

A custom VetPartners logo was created to appear during Pride Month as a visual sign of support the organisation maintains for inclusion and diversity.

However an opportunity was found to extend the shelf-life of this support through the creation of an additional evergreen ‘stamp’, to champion the employer brands inclusivity.